Friday, November 28, 2008

Manny Pacquiao Nike Internet Ad Got a Cease and Desist Order

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Post a shoutout for Manny.

Just got a heads-up that the Ad Standards Council (ASC) has issued a Cease and Desist Order (CDO) on the NIKE Internet ad above which is currently running at Inquirer and PinoyExchange.

The ad encourages visitors to submit personal prayers, wishes, or dedications for Manny Pacman Pacquiao in its upcoming fight versus Oscar Dela Hoya.

The CDO was issued for violation of Art. I, sec. 3 of the ASC Code and is effective immediately. The section provides that:

"Advertisements must respect religious beliefs, and be sensitive to the diverse religions, mores, culture, traditions, characteristics, historical background and identity of the various Filipino communities and uphold traditional Filipino family and social values."

The ad trivializes the prayer, our Father (Give us this day), and was therefore disapproved.